OUR SERVICES
At ALM Networks we specialize in the placement of video advertising monitors in taxicabs and public areas to reach mobile audiences with targeted content.
We provide end-to-end solutions that can be customized in order to meet advertiser and viewer's needs. Specifically, we are focused on:
- Selling advertising on digital signs placed in high traffic public areas and vehicles
ASMS 5.0 Software
The Digital Signage and the respective content will be managed and distributed by our exclusive software ASMS 5.0 (Advanced Signage Management System). ASMS allows for remote content management per screen or group of screens, server check-in with locations, customizable spot scheduling by minute, advanced remote player management (rebooting, screen shots, resetting loop, etc.), and remote software and content updates. Advertisements can be updated anytime in the loop duration. During each advertisement's airtime ASMS 5.0 will record the results of our FaceTracker data. Advertisements can be accessed and controlled from any Internet access point (i.e. PC, Mac, iPhone, Blackberry, etc)
FaceTracker
Counts how many direct looks the screen receives from either passer-bys or by captive audience. ALM Networks will use the FaceTracker data to deliver live/immediate audience metrics:
- Digital Signage Analytics (overall location statistics)
- Content Impact Metrics & Performance Measurement (statistical analysis of number and duration of "looks")
- Traffic Speed Configuration (analysis of average speed of foot traffic and impact on effectiveness)
ADVERTISING PARTNERS
We provide advertising space for advertising agencies and direct clients in our expanding video advertising platform with information relevant to each location or taxicab fleet service area for targeted content. The advanced tools that we use help us to enable our advertising partners with audience metrics data, traffic measures, and location reports to guarantee the proper exposure of their advertising content as well as promotion campaign impact on the market.
LOCATION PARTNERS
ALM Networks seeks for strategic location partners to expand its advertising platform. We evaluate each location contract based on location traffic, sales, and end-user average stay. After analyzing the criteria for location deployment we configure a revenue share or advertising allocation model for location hosts.
For our expansion plans we prioritize on Taxicab Networks as an entry strategy and then expand into other verticals including small/medium size businesses, healthcare facilities, retail stores, and other industries.
END-USER
We deliver useful and tailored advertising content beneficial to our end-users through flexible campaigns relevant to the audience range and location analysis.
Some of the useful content include: Weather information, news, local events, special discounts in specific locations (GPS functions), traffic information, etc.
From businesses incorporating screen networks within their facilities using obsolete tools (e.g. DVD technologies), which do not have wireless synching capabilities for remote control management. ALM will enable its network with remote management, FaceTracker, and reporting tools that benefit advertisers with ad effectiveness metrics and content flexibility through JIT campaigns.
